Thanks jstoffer. Quick question for you. Do you think folks who are less than 50% vertical belong on this list? Something I debated, as it’s not a brand if it’s many brands with a private label, in quite the same way.

I’d call those DNBs, versus DNVBs. But curious what you think…

Spirit animal @bonobos, swan hunter @redswan, brother @monicaandandy. I love cilantro but love even more the people that hate it

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