The Turqs — the first pair of Bonobos pants I fell in love with

Get One Thing Right

How Bonobos Got Started

The Bonobos Story

At Bonobos, it has taken years to perfect our first product: men’s pants—and we’re still doing work every day to make them better. My cofounder Brian Spaly, who is my role model on entrepreneurial tinkering, began developing the idea for better pants in 2005 when we were Schwab roommates at Stanford business school. He conducted lean consumer research in 2006 on our classmates, including me. He wanted to know what kinds of pants we wore, what we thought about them, and where we bought them.

original revenue ramp of Bonobos, Inc. during the in-person and mail-order selling era — summer of 2007
the original www.bonobospants.com with e-commerce capabilities
revenue ramp of our company Bonobos, Inc. from October 2007 through August of 2008

Epilogue

So how do you build something?

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Spirit animal @bonobos, swan hunter @redswan, brother @monicaandandy. I love cilantro but love even more the people that hate it

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Andy Dunn

Spirit animal @bonobos, swan hunter @redswan, brother @monicaandandy. I love cilantro but love even more the people that hate it